
How record labels nurture talent from discovery to stardom
The world has at the moment become more musical, entertaining and have journeyed from an unknown artist to a household name which often experience complex

The ethics of music marketing among record labels, and branding
Our music industry in this era, has been shaped by marketing strategies, which simply play a vital role in streamlining the artist’s public persona and

The Essence of Music in Deepening of Memorization
Music has an incredible ability to deepen our cognitive functions, especially when it comes to memorizing different concepts in arts, sciences and even in different

Phyno Redefines Limits with His New Album Release – Full-Time Job
The renowned Nigerian Igbo rapper and singer Phyno, whose name is Chibuzo Nelson Azubuike Ezege, has always embodied the spirit of unequal resilience and authenticity

Make Music Your Personal Guide
When you begin your day, grappled by the numerous activities, music should rather be made an integral part of what would make you feel alive

How single releases are changing artist-label relationship
Between the liveliness of city streets, a platform echoes with din and blends into a raucous masterpiece. Momentary ray ships of towering apartments for starring

Building a Musical Career
Building a musical career is a complex journey that requires talent, dedication, and strategic planning. Primarily, this process is not merely about producing music but

What it Means to be Musically Impoverished
Talking about musical impoverishment has not been very common, especially in the setting we have found ourselves, where music becomes part of every human life.

How record labels facilitate global music fusion
Many record labels play a pivotal role in shaping the outlook of global music by fostering cross-cultural relationships between artists. In a period of unparalleled

Every Music has a Message
Listening to music, whether secular or Christian, is an experience that should be beyond the mere act of hearing, just like we usually do most

Every Music is a Product of Thoughtful Thinking
Music is an art form and also a manifestation of thoughtful thinking, beautifully woven from the threads of human experience, emotions, and intellectual creativity. The

When Music Becomes Our Portal of Therapy
The very first time I truly felt the healing power of music, was in 2014, while I was in the pain of losing someone who

The role of record labels in shaping music genres
Many record labels have increasingly improved with the strategic actions which has been influenced by the evolution of music. These labels, through careful selection of

Empowering artists in the digital age
The transformation of the musical industry in this digital age will enable artists to take greater control over their career. With the coming of digital

The future of record labels in the age of artificial intelligence and virtual artists
Innovation has for many decades become part of the music industry. From the advent of vinyl to the rise of streaming platforms, each technological shift
Nani Boi: An Artist Beyond Musical Magic
The Nigerian multifaceted artist, Nani Boi, whose real name is Nnaemeka Charles Eze is well known for his significant contributions to the entertainment industry as

The impact of streaming platforms on record labels and artists’ revenue models
The music industry has over a decade undergone a volcanic shift, which has been occasioned by the rise of streaming platforms that have drastically altered

QFT records set to release its maiden tracks with Kingswill and Jeriq
In an exciting development in the Nigerian music industry, QFT Records is proud to announce the launch of its maiden tracks and the introduction of

How Do Local Music Tell Our Story
In Nigeria, local music becomes a window through which we weave together the diverse stories, traditions, and cultures of our people. This begins from the

Making Lyrics From the Pit of Emotions
Central to the opinions of many artists who have granted interviews on different occasions, is the question of how they are most often inspired when